Creativity, Inc. is the inside story of Pixar Animation – which created the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles – by Ed Catmull, Pixar president and co-founder (with George Lucas) which also serves as “an expression of the ideas that I believe make the best in us possible.” Catmull reveals the creative philosophy and practices that have made Pixar a profitable success story.
