This primer on fundamental analysis, explains how Watten Buffet evaluates a company’s fundamentals to determines its values as a business and then applies a margin of safety to figure out if it is attractively priced. Also of interest is The Warren Buffett Portfolio: Mastering the Power of the Focus Investment Strategy.
“Tintin and Captain Haddock set sail aboard the Sirius to find the sunken remains of the Unicorn ship and notorious pirate Red Rackham’s treasure.”
A Visual Exploration of Every Known Atom in the Universe
Gorgeous, never-before-seen photographic representations of the 118 elements in the periodic table with a fascinating story behind each one.
“Based on seven years of research and photography, the pictures in this book make up the most complete, and visually arresting, representation available to the naked eye of every atom in the universe. Organized in order of appearance on the periodic table, each element is represented by a spread that includes a stunning, full-page, full-color photograph that most closely represents it in its purest form. For example, at -183°C, oxygen turns from a colorless gas to a beautiful pale blue liquid.”
Element’s is the first book in Theodore Gray’s eye-opening, original collections of gorgeous, never-before-seen photographic representations of elements, molecules, reactions. and now machines:
“When Tintin stumbles across a model ship at the Old Street Market, he buys it as a gift for his friend Captain Haddock. But this isn’t just any old model ship …it’s the Unicorn. Built by one of Haddock’s ancestors it holds a clue to finding the treasure of a notorious pirate.”
A gorgeous introduction to the fictional world of the young journalist and investigative sleuth Tintin.
“I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.” ― David Ogilvy, Ogilvy on Advertising
“Some copywriters write tricky headlines – double meanings, puns and other obscurities. This is counter-productive. In the average newspaper your headline has to compete with 350 others. Readers travel fast through this jungle. Your headline should telegraph what you want to say.” ― David Ogilvy, Ogilvy on Advertising
Written in 1980, some of the concrete examples used may show their age, but the principles presented within are timeless. A beautifully written book by a master of copywriting prose.
In 1958, Ayn Rand, already the world-famous author of such bestselling books as Atlas Shrugged and The Fountainhead, gave a private series of extemporaneous lectures in her own living room on the art of fiction. The Art of Fiction offers invaluable lessons, in which Rand analyzes the four essential elements of fiction: theme, plot, characterization, and style. She demonstrates her ideas by dissecting her best-known works, as well as those of other famous authors, such as Victor Hugo.